Subsequence
An automated email sequence triggered by a specific action or condition in the main sequence.
Subsequences allow you to create branching workflows in your cold email campaigns. When a prospect takes a specific action (replies, clicks a link, opens but doesn't reply), they're automatically moved to a different sequence.
Example: If a prospect clicks your pricing link but doesn't reply, trigger a subsequence that addresses common pricing objections. If they reply positively, move them to a meeting-booking sequence.
Subsequences make your outreach more responsive and relevant, typically improving reply rates by 20-40%. Most major platforms (Instantly, Smartlead, Lemlist) support subsequences.